Staying in Ürgüp
Ürgüp feels more spread out than central Göreme. Hotels are found in the town centre, on surrounding slopes and in quieter side streets, so the accommodation name matters when you arrange transport.
Which airport works better?
Nevsehir Airport is normally the shorter road transfer to Ürgüp, but Kayseri may suit your trip better when its flight time or fare is more convenient. Compare both airports for your actual travel date rather than choosing only by distance.
Shared shuttle and private transfer
Shared shuttle is useful for solo travellers and couples who are comfortable travelling with other booked passengers. A private Vito or Sprinter is reserved for your party and avoids the extra hotel stops of a shared route.
For groups, compare the total cost rather than only the headline fare: private service is charged per vehicle, while shared shuttle is charged per passenger.
Hotel pickup for the return journey
Because Ürgüp accommodation is spread across the town, the confirmed pickup time depends on the exact hotel as well as the flight. Use the time sent with your reservation rather than estimating it from the road journey alone.
See Ürgüp Airport Transfer, Kayseri Airport to Ürgüp or Nevsehir Airport to Ürgüp.